Zoom Image
Zoom Image


Sep 28 2019


1:00 pm - 5:00 pm




External Event

Concept 2019: Zoom

Inspired by the Eames’ video, “Powers of 10”, CONCEPT is taking a levels-approach when it comes to the theme of sustainability. Each speaker represents a level of what sustainability is and how it can be applied in the field of design and business. We’ll start with a zoomed out, global view considering systems and how designers play a role in them. As we zoom in, we’ll get different perspectives on how designers can incorporate sustainable practices, materials, and data in their design work. Students will walk away with a broader view of what sustainability means as well as knowing current applications and methods they can apply to their own projects.

Terry Irwin | transitiondesignseminarcmu.net

Design for Systems-Level Change: Designing in the Present with the Future in Mind

A zoomed out perspective on how designers need to consider a more system thinking approach when it comes to the field of design.

Terry Irwin is Director of the Transition Design Institute at Carnegie Mellon University and from 2009 until 2019 she was the Head of School. Terry has been teaching at the University level since 1986. Her research is in Transition Design, a new area of design study, practice and research that argues for societal transition toward more sustainable futures. Terry, along with Gideon Kossoff and Cameron Tonkinwise developed Transition Design and integrated into programs and curricula at the School of Design in 2014.


Katie Patrick | katiepatrick.com

How to design a Fitbit for the planet

How to design environmental data to engage people and make them act.

Katie Patrick is a an environmental engineer and software designer. She’s the author of the book How to Save the World and a speaker on the critical role of creativity, optimism, and imagination in the craft of social and environmental change. She uses data, game design, and behavior change to make measurable change happen.


Rebecca Bartlett & Lauren Golik | bartlettbrands.com

Paper or plastic… or pineapple?

Design sustainably with materials in mind. A deep dive on what materials are available today—and what’s coming tomorrow. Be empowered to make smarter design decisions that keep your next product in the loop and out of the landfill.

Rebecca Bartlett | Founder & Creative Director, Bartlett Brands

Entrepreneur and ideator, Rebecca graduated from SVA and started her career at the NYC design firm Louise Fili LTD. She spent her formative years directing Global Creative at Bare Escentuals, then established herself as a thought-leader in brand development while consulting for clients including P&G and Sephora.

In 2013, she founded Bartlett Brands, an award-winning branding agency that specializes in developing disruptive consumer brands. She is specifically focused on helping clients develop innovative strategies to lessen their overall environmental impact.

Lauren Golik | Art Director, Bartlett Brands

With an extensive background in packaging design, Lauren started her corporate career at Bare Escentuals designing for BareMinerals and Buxom. She then moved to Kendo—where she developed packaging for Marc Jacobs Beauty, Kat Von D and Formula X.

In 2016, Lauren joined Bartlett Brands, where she leverages brand strategy to create holistic visual brand narratives—identity, packaging, photography, and marketing—for clients ranging from cosmetics to consumables. Lauren focuses on Sustainable Design, helping clients reduce environmental impact through innovative design and materials.


Jonny Black | castirondesign.com

Design + Sustainability

Showcasing different design projects that consider sustainable materials and processes.

Jonny Black is a proficient typographer, print production specialist (he has a collection of loupes), and all-around visual wizard. He is very tall, equally sarcastic, and spends far too much time moving things around by—what most would call—imperceptible amounts. As a youngster, Jonny won an a cappella singing competition which his mom considers the peak of his music career.


Marc O’Brien

Adjunct Faculty, GD & IxD

Co-founder of The Determined

About California College of the Arts

Located at the center of innovation and technology in the San Francisco Bay Area, California College of the Arts is home to a world-renowned faculty of practicing artists and entrepreneurs, and a diverse community of makers that are boldly reimagining the world. Offering 22 undergraduate and 11 graduate programs in fine arts, architecture, design, and writing, CCA’s creative culture is built around the ideals of interdisciplinary collaboration, sustainability, and community engagement.

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